Our Story

Rolled was founded in Manchester by proud Aussie and sushi fanatic Adam Miller.

Growing up in the cultural melting pot of Melbourne, sushi was abundantly available and enjoyed by Adam multiple times a week.

The humble handroll is loved in Australia for being an easy to grab, fresh and healthy snack or lunch/dinner option.

However, upon arriving in Tokyo and spending many months living there, Adam was shocked to learn that sushi handrolls didn’t exist in Japan and were in-fact an Aussie innovation.

He also discovered that most Aussies aren’t even aware this is a home-grown phenomenon!

In 2021, Adam’s career in hospitality brought him over to the UK, where his handroll cravings became even stronger.

Adam’s belief, that the UK simply had to experience the convenience and satisfaction of a handroll, was unshakable.

Finally, enough was enough. In 2024 Adam left his job to pursue the goal of introducing the UK to his beloved sushi handrolls.

He assembled a team comprised of local hospo heroes and passionate sushi lovers to form Rolled, the UK’s first Aussie-style sushi brand.

Featuring a blend of Aussie flavour and fresh local ingredients, Rolled offers a carefully crafted menu for the UK market to experience the very best handrolls.

Rolled’s first store opens at the Trafford Centre on August 16th, kicking off a massive roll out of stores coming soon to your local high street, shopping centre or transport hub.

Let the good times roll!